Today, I want to chat. I want you to feel free to share your opinions, your thoughts and beliefs and tell me what you think. I've been thinking about what sometimes is the elephant in the room: Sponsored Posts. There are undoubtedly a lot of opinions about sponsored posts, so tell me, what do you think about them?
If I had to guess, I would bet that many of you have spent significant money and time investing in your blog. I know I have. This hobby of mine has turned into so much more than just a place to word vomit all my thoughts. And I am in the camp that if you can make a little bit of money doing what you love, then why not?
Here are some guidelines I use when working with brands and participating in campaigns:
1. I try and do a maximum of one sponsored post a week-my goal is to have no more than 20% of my blog be sponsored content. I know that as a reader, we all want fresh, original content on the blogs we love so I try very hard to deliver that.
2. I ask myself "Would I really use/buy this product?" If the answer is no, then I am not going to promote it on my blog. I want to be authentic and real, and I want you to know if I tell you something is great, I REALLY think that something is great. I think as bloggers, its easy to start seeing dollar signs and not step back and evaluate whether a product/service is a good fit for our blog.
3. I try and make every sponsored post have a fresh, original and relevant tie in to my life and blog. I definitely evaluate this when I consider doing a paid opportunity on my blog: Does this even make sense for my blog? For instance, I probably won't be reviewing any baby toys or products designed for mommy bloggers considering I'm not a mom! I think its totally do able to still write fresh, original content while promoting a certain brand or product, you just have to be creative!
What do you think? Do you have any rules or guidelines you follow when you work with brands? As a reader, do you hate, love or tolerate sponsored posts? What makes them more bearable for you?